Research and publications

scientific research Cora Lupas

Is there an explicit relation between the degree of self-disclosure and popularity on Facebook? How the audience reacts to different type of content posted? Is self-promoting on SNS a predictor of hedonic consumption? Can brand and location affiliations increase popularity on the online environment? I conducted various types of scientific research in order to find […]

Hedonic consumption as a tool for self-promoting behavior on Social Network Platforms

hedonic consumption social media Cora Lupas

“I have, I post therefore I am! Hedonic consumption as a tool for self-promoting behavior on Social Network Platforms” Published in Studia UBB Ephemerides, vol. 63, issue no. 2, December 2018, p. 65-89 co-author: Lecturer PhD Meda Mucundorfeanu Abstract: Research shows that people are associating themselves with material objects and places and use them in order to achieve […]

The experiment

The experiment - Cora Lupas

Why am I using social network sites? Have you ever asked yourself? Think of your favorite social media platform and answer the questions: Why do you use it? How do you use it? Who is your virtual self? Let’s talk about who are you. Like me, you are an individual trying to achieve well being. […]