Down by the river

Down by the river

As a child, I used to spend summer holidays with my grandparents, in the countryside. They had a beautiful large property, bordered by a river on one side and forest on another.There were many other kids my age, visiting their grandparents, and we used to explore the surroundings, bathing in the river, running up the hills and climbing trees.Among the dearest memories I have from those times, it’s the one of our dog. It was a cute mongrel with dachshund characteristics, which my grandparents named Labus. Little did they know regarding dog gender. In Romania, Labus is a male name. Few years later, the dog turned out to be a female, when it gave birth to 6 adorable puppies.A surprising thing I learned back then is that dogs and cats…
Read More
Vicious injustice

Vicious injustice

It’s been a year since we had to end early our holiday in Hungary.Being brutally attacked by mosquitos, we decided to return to Romania and spend the rest of the long weekend in nature, close to our home city. It was a hot day and we were impatient to chill the irritating itches of mosquito bites with a refreshing bath in the lake.Soon after we arrived, the nature has unleashed violent wind, rain, lightning and thunder. We took shelter under a tarp, watching this mighty show, hoping trees will not fall on us.https://www.coralupas.com/wp-content/uploads/2020/06/Vicious-Injustice-People-need-nature-1.mp4After an hour or so, the storm has stopped and the sky cleared, allowing us to enjoy the rest of the evening by the fireplace, admiring the moon rise over the lake, sleeping under the stars and savouring…
Read More
powered by DLOT – branding and web development

powered by DLOT – branding and web development

There was the love for the music, outdoors and animals. Values and visions have emerged from the experiences lived, the connections with nature and living souls. Spirituality and creativity worked together to express the values in visual representations. The desire to promote the values and visions has given birth to the brand: Powered by DLOT.Company: Powered by DLOTIndustry: arts, education & entertainmentTasks: research, copywrite, design, communication strategy, storytellingTools: Corel Draw, AdobePhotoshop, WordPress, Facebook, Instagram, Linkedin, MixCloud, Google Analytics, Facebook & Instagram Insights View & download branding manual StoryDLOT™ is not about revolutionary activism and radical change. We understand that society evolved, so did human needs. Immediate and extreme change can be very scary and few are those who are willing to turn their life upside-down. A small action can have…
Read More
Transilvania Soft  – web design and development

Transilvania Soft – web design and development

While working for Transilvania Soft & Web design, besides the main tasks on communication strategy, content management and promotion, I had the opportunity to get involved in website evelopment.For the company’s website, I had total freedom to create the website. From design to image processing, content creation, development, optimization, SEO and GDPR compliance.Patologia.ro was a collaborative project. I was in charge with developing the website based on a design received from the client. GDPR compliance was also my responsibility. Patologia Client:  Simona Stolnicu M.D., PhDIndustry: HealthcareDuration: November – December 2019Tasks: web development based on design template, content editing, SEO, GDPR.Tools: WordPress, HTML, CSS, Google Search Console Transilvania Soft & web design Client:  Transilvania Soft & WebdesignIndustry: ITDuration: March 2018Tasks: web design, content creation, copywriting, image processing, web development, SEO, GDPR, analytics.Tools: WordPress, HTML, CSS, Google Search Console, Google Analytics, Adobe…
Read More
Web design and development

Web design and development

Individual or collaborative projects, I developed websites based on a design received from the client or with total freedom from design to image processing, content creation, development, optimization, SEO and GDPR compliance. HR School Client:  Scoala de HRIndustry: Training & EducationDuration: August 2020Tasks: web design & development, content editing, image processing, SEO, GDPR, email marketing integration.Tools: WordPress, HTML, CSS, Google Search Console, MailChimp, Adobe Photoshop Monday Client:  Scoala de HRIndustry: Training & EducationDuration: November 2020Tasks: web development based on graphic design, image processing, SEO, GDPR.Tools: WordPress, HTML, CSS, Google Search Console, Adobe Photoshop powered by DLOT Client:  powered by DLOTIndustry: Education and entertainingDuration: September 2019Tasks: web development, image processing, storytelling, content creation, SEO, GDPR.Tools: WordPress, HTML, CSS, Google Search Console, Adobe Photoshop Patologia Client:  Simona Stolnicu M.D., PhDIndustry: HealthcareDuration: November – December 2019Tasks: web development based on design template, content editing, SEO, GDPR.Tools: WordPress, HTML, CSS, Google Search Console Transilvania…
Read More
Lotys Shop – Online communication

Lotys Shop – Online communication

While working for Transilvania Soft & Webdesign, I was in charge with the online communication of one of our clients, an online fashion shop.Company:  Lotys ShopIndustry: eCommerceDuration: November 2018 – April 2019Tasks: social media management, Facebook and Instagram ads, writing blog articles, SEO, website content management, image editing, graphic designTools: WordPress, HTML, CSS, WooCommerce, Google Search Console, Google Analytics, Facebook Ads, Facebook Analytics, Instagram Insights, MailChimp, Adobe Photoshop, Corel Draw The company has recently started its activity. It already has a website, Facebook and Instagram pages. I started the project by analyzing the company (products, prices, digital content published, social media insights and past advertising campaigns. I have created Google and Facebook Business accounts and Pinterest profile. I have tested various ad strategies and managed social media and blog content. After 3 months, the results…
Read More
Croaziere.net – Digital marketing

Croaziere.net – Digital marketing

For three months (Aug-Oct 2017) I have collaborated with Croaziere.net. As marketing specialist, I collected all the information necessary in order to make an evaluation of the company, in terms of external communication and marketing strategy.I have analyzed data regarding the traffic on the website, the presence on media, as well as the engagement on social media channels and email marketing campaigns. I also looked at prices, distribution channels, partners agreements of both the company and its main competitors.After making an evaluation, I proposed PR and advertising campaigns, developing a strategic communication plan. I have also managed social media accounts, wrote blog articles, newsletters and press releases.Company: Croaziere.netIndustry: tourismTasks: online advertising, email marketing, analytics, social media management, website content management, copywriting, press articles, presentations, graphic designTools: WordPress, Google Ads, Google Analytics, Facebook Ads, Facebook…
Read More
Dress in colors – Event planning

Dress in colors – Event planning

Event: “Dress in colors”Type: garage saleDuration: June, 5-6, 2010Location: Cluj-NapocaThis was my first experience of event planning. I managed to gain sponsorship for renting the location and printing the promotional materials and free media presence.From designing identity and advertising elements to contacting sellers and advertising, space organization and administrative tasks, I was in charge of the entire event.As the digital environment was still at it’s beginnings (Facebook just started to gain users and Instagram was not launched yet), people were relying on other type of media platforms (mostly news). By having entertainment media partners, such as 24-Fun and inoras.ro, I managed to reach a large segment of the public and generate hundreds of visitors at the event.Other publications (Ziua de Cluj, Adevarul, Vin si Eu, Stiri de Cluj) and bloggers…
Read More
Self disclosure as a self-promoting tool on Facebook

Self disclosure as a self-promoting tool on Facebook

Cora Lupas – Look: It’s me, myself and I! Self disclosure as a self-promoting tool on Facebook INTERNATIONAL STUDENTS’ CONFERENCE ON COMMUNICATION, 6th editionAbstract: Humans need to feel loved, respected and part of a group. They want to influence how they are perceived by others. Therefore, they are motivated to manipulate the information they share. Online, they can easily hide features that might detriment the self. Likewise, they can enhance positive ones. There are many media articles on how to become famous on social networks. Some people became famous due to self-promoting.But how much can self disclosure boost one’s popularity on Facebook?There is a lack of scientific research on this topic. Thus, I developed an experiment on a public Facebook profile. Friends and followers were participants. During 8 weeks,  I posted various types of content.…
Read More
In quest of humiliation

In quest of humiliation

I was baptized as orthodox but I don’t believe in God. At least not in the Christian God. But my religious beliefs are not important in this case. This is about facts and civic values.The consecration of the Romanian People’s Salvation Cathedral took place on November 24. Tens of thousands of people came from all around the country to participate. The cathedral is 120-meter high, making it the tallest Orthodox cathedral in the world. The construction, which began in 2010, is still in progress and so far the costs reached 110 million euros. 75% of this amount was paid by public funds.This event marked 100 years since modern-day Romania was created. What happened there is beyond words. I watched the documentary from Recorder – “People’s Humiliation Cathedral” (see below, even…
Read More