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Lotys Shop – Online communication

The company has recently started its activity. It already has a website, Facebook and Instagram pages. I started the project by analyzing the company (products, prices, digital content published, social media insights and past advertising campaigns. I have created Google and Facebook Business accounts and Pinterest profile. I have tested various ad strategies and managed social media and blog content.

After 3 months, the results showed a 30% increase in followers (organic) and 200% increase in engagement (likes, comments, shares) on social media. Website bounce rate also improved, from 80% to 25%.

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