Lotys Shop – Online communication

While working for Transilvania Soft & Webdesign, I was in charge with the online communication of one of our clients, an online fashion shop.

Company:  Lotys Shop

Industry: eCommerce

Duration: November 2018 – April 2019

Tasks: social media management, Facebook and Instagram ads, writing blog articles, SEO, website content management, image editing, graphic design

Tools: WordPress, HTML, CSS, WooCommerce, Google Search Console, Google Analytics, Facebook Ads, Facebook Analytics, Instagram Insights, MailChimp, Adobe Photoshop, Corel Draw

The company has recently started its activity. It already has a website, Facebook and Instagram pages. I started the project by analyzing the company (products, prices, digital content published, social media insights and past advertising campaigns. I have created Google and Facebook Business accounts and Pinterest profile. I have tested various ad strategies and managed social media and blog content.

After 3 months, the results showed a 30% increase in followers (organic) and 200% increase in engagement (likes, comments, shares) on social media. Website bounce rate also improved, from 80% to 25%.