For three months (Aug-Oct 2017) I have collaborated with Croaziere.net. As marketing specialist, I collected all the information necessary in order to make an evaluation of the company, in terms of external communication and marketing strategy.
I have analyzed data regarding the traffic on the website, the presence on media, as well as the engagement on social media channels and email marketing campaigns. I also looked at prices, distribution channels, partners agreements of both the company and its main competitors.
After making an evaluation, I proposed PR and advertising campaigns, developing a strategic communication plan. I have also managed social media accounts, wrote blog articles, newsletters and press releases.
Tasks: online advertising, email marketing, analytics, social media management, website content management, copywriting, press articles, presentations, graphic design
Tools: WordPress, Google Ads, Google Analytics, Facebook Ads, Facebook Analytics, MailChimp, Hootsuite